No.79 Zhongshan North Road, Wuhu City, Anhui
Xinwu Mall is positioned as Wuhu’s most prominent one-stop shopping mall with a variety of brands and affordable dining options in a modern and attractive shopping environment.
芜湖最独特的一站式购物中心，提供多样性的商品选择、物超所值的休闲餐饮、和谐亮丽的购物环境。
Xinwu Mall is a four-level retail mall located approximately one km north of Wuhu’s Central Business District. The mall is in the vicinity of the Fenghuang Food Street and Zhongshan Road Shopping Street, both amongst the most popular locations in the city.
Opened in December 2005, the mall’s main target market is the densely populated local residential catchment. It benefits from the strong catchment population which includes the working community in downtown Wuhu as well as the business and leisure tourists who stay in any of the over 20 hotels located within a 4-km radius of the mall.
Xinwu Mall enjoys the first-mover advantage of being amongst the first modern shopping malls in the locality due to the lack of competitors with a similar retail offering strategy or scale to attract visitors from its surrounding areas.
The mall is positioned as a desirable destination for the city’s middle-class shoppers. Wal-Mart is the anchor tenant of the mall and is complemented by other established and popular international and local tenants such as KFC, Disney Lifestyle Store, Samuel and Kevin Apparel from Hong Kong, Daphne Shoes, Tango KTV (糖果KTV, a popular Beijing-based family KTV chain) etc. Level 4 houses one of the first air-conditioned food courts in Wuhu. Operated by the mall’s management team, the food court brings together the best local fares under one roof in a comfortable setting and reinforces the mall’s positioning as a one-stop shopping, dining and entertainment destination in Wuhu.
